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Cases and more

Welcome to my blog! My Name is Holger Hellinger. As a Director of Experience Engineering at Publicis Sapient, I bring over 20 years of expertise in leading dynamic teams and managing innovative web projects. This space is where I'll share case studies, code snippets, and insights into creating user-centric, accessible web experiences. Dive into my world of Agile project management, web design, SEO, and effective CMS scaling. Join me in exploring the intersection of technology and leadership, and how these elements combine to forge exceptional digital experiences.

Latest 4 Posts

  1. Optimized into Irrelevance – When AI does the thinking for us

    AI promises efficiency but risks optimizing web design into irrelevance. Explore how to break the feedback loop of uniform design and use AI to boost, rather than replace, your brand's soul.

  2. Why AI Is Making Frontend Average

    AI tools suggest what is common, not what is current. Modern CSS features exist, but AI keeps pushing old patterns. This post explains why and how we can change it.

  3. Universal Commerce Protocol Sounds Open. It Is Not

    Universal Commerce Protocol promises open commerce for AI. But small businesses may lose visibility, margins, and independence while big platforms gain more control.

  4. Design Tokens – from bold vision to standard practice

    Discover how design tokens transformed our workflow, bridged design and engineering, and why every modern project should adopt them now.

26 more posts can be found in the archive.