Cases and more

Welcome to my blog! My Name is Holger Hellinger. As a Director of Experience Engineering at Publicis Sapient, I bring over 20 years of expertise in leading dynamic teams and managing innovative web projects. This space is where I'll share case studies, code snippets, and insights into creating user-centric, accessible web experiences. Dive into my world of Agile project management, web design, SEO, and effective CMS scaling. Join me in exploring the intersection of technology and leadership, and how these elements combine to forge exceptional digital experiences.

Latest 4 Posts

  1. The Dark Factory Trap: Finding the Sweet Spot for AI in Engineering

    Why fully autonomous dark factories risk model collapse, and how human in the loop pipelines keep digital products reliable, accessible, and clean.

    4 min read

  2. Why the Dark Factory Fails for User Interfaces

    Fully automated AI coding is popular. But when we build user interfaces, a dark factory fails. We need human empathy and unique brands.

    2 min read

  3. EU Pay Transparency Directive: A Shift in Hiring Culture

    The EU Pay Transparency Directive comes into effect in June 2026. This post explores its impact on recruitment workflows, candidate rights, and company culture.

    2 min read

  4. The Myth of the Code Reader: Why AI Agents Are the Better Senior Engineers

    Many think senior developers will only read and review AI code in the future. This is wrong. With good tooling and files like decision.md, agents learn faster than human teams.

    1 min read

35 more posts can be found in the archive.